Outrage as Aloha Poke Co tells Hawaiians to stop using 'aloha' with 'poke'

Hawaii residents have criticized a Chicago-based poke chain after it tried to stop other US restaurants selling the trendy sushi bowls from using “aloha” in their business names, accusing the company of cultural appropriation. In May, lawyers for Aloha Poke Co, sent cease-and-desist letters to a native Hawaiian family business in Anchorage, Alaska, ordering it to stop using “aloha” or “aloha poke” in its name, Aloha Poke Stop.